Casio Watches

G-shock

 

G-Shock Watches The Story of an Indestructible Watch.

 

 

Since its launch in 1983, Casio's G-Shock watches have been appreciated around the world for their toughness and resistance to breaking even when dropped. Ibe Kikuo, was responsible for the creation of the G-Shock, a great success with more than 100 million watches sold that continues to grow without stopping.

 

It all started with a one-sentence plan, a robust watch that won't break if dropped.

 

In 1981, five years after joining Casio Computer, Ibe Kikuo submitted a proposal. That's when he collided with someone and his watch fell, breaking the glass and spilling the hands and case back.

 

He then thought "if there is a watch that does not break, surely there is someone who will be happy to have it." Said and done, then he went to work, but he never imagined that it would become a watch with followers all over the world.

 

He designed the G-shock watches with five workers who worked near the Hamura Technical Center in mind. At that time, shock and vibration from the use of shovels, hammers, and rock drills were the watch's worst enemy. None of the construction workers wore watches.

 

The development team named it "Project Team Tough" to achieve "The Triple 10": resistance capable of withstanding a fall from a height of 10 meters, waterproof up to 10 bars (100 meters deep) and a duration of 10 year battery.

 

In the absence of laboratory equipment, the test was repeated using a primitive method that consisted of dropping it from the bathroom window on the second floor of the company building.

 

Today, the drop impact tests of G-shock watches are carried out in the quality assurance laboratory. Most of this test equipment is manufactured in-house.

 

Ibe, who was about to leave the development, made the decision to resign from him the following week and went to work on vacation in his office to put his affairs in order. For a change of scenery, he went to the park located next to the technical center, where the children played happily with a ball. As he watched them, the image came to him of the module floating in a ball.

 

Instead of trying to make it tough, he thought it would be better to make it less susceptible to shock.

 

This is how he came up with the hollow structure, in which the module rests on each point of the box, making it appear to float in the air. This is the key to the shock resistance of today's G-Shocks. After two years of development, the first G-Shock model, the DW-5000C-1, was released in 1983.

 

G-Shock Watches Great Success in the United States.

In a controversial TV ad, the G-Shock was portrayed as an ice hockey puck that could be hit with a stick and still keep accurate time on the glove of the goalie who picked it up. When tested by a national news show, the G-Shock turned out to be unbreakable.

 

All doubts were cleared, and the resistance of the G-Shock was instantly recognized and sales increased. But Ibe thought it would be a temporary phenomenon.

 

In the 1990s, when the rounder, more robust G-Shock was released, it was embraced by plus-size American streetwear.

 

After about ten years of development, the hard work finally paid off, but Ibe says he didn't have time to rejoice.

 

G-Shock Watches The challenge of increasing brand value

 

As the G-Shock boom continued, Ibe focused on "increasing the value of the Casio brand."

 

The first step was to launch a project to develop an all-metal G-Shock (MR-G). The concept was to encourage young people to continue using G-Shock watches.

 

The change from a plastic to a metal exterior challenged the shock-resistant construction, but the watch was successfully launched in 1996.

He has also shown his abilities in addition to G-Shock. In 2004, the company launched the OCEANUS OCW-S1000, the thinnest radio controlled sundial in the world at that time.

 

Evolving into more than just a wristwatch

 

The G-Shock, with the shock resistant structure developed by Ibe at its core, has evolved both functionally and in terms of design, furthering the value of the Casio brand.

 

Nowadays, there are more and more models in the mid-high price range, with many of the best in the MR-G series exceeding 300,000 yen. For its 35th anniversary, the company released a pure gold G-Shock, which immediately sold out of all 35 units despite its steep price tag of 7.7 million yen (excluding tax).

 

Actually, the sales of the 2010s have surpassed those of the boom of the 90s.In fact, some analysts believe that the spread of smartphones has made it easier for people who have never worn a watch to keep track of time, and that this has increased the number of people who want to wear a watch with a design that suits them. like.

 

Ibe's dream is for G-Shock watches to be sold in watch shops in space by 2035.

 

G-shock watches in Madrid Spain

 

G-shock watches have been selling for decades in Spain, but it has been in recent times when they have reached unsuspected limits, the rise in quality of materials and price have not catapulted the value of the brand and its recognition.

 

Nicols Joyeros Madrid 1917 is an official distributor of Casio G shock watches in Madrid Spain, and as a Pro point of sale you can find very special G-shock watches and limited editions.

 

If you are looking for a G-shock watch in Spain, do not hesitate to contact us or visit our stores in Madrid, and especially our G-shock boutique, official distributor at Calle Goya 55.

There are 31 products.

Showing 1-30 of 31 item(s)

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Casio G-Shock Trend Essentials Snow Camouflage

    Casio G-Shock Trend...

    Casio G-Shock Trend Essentials Snow Camouflage Watch. Analogue Quartz watch, snow camouflage case, with multiple functions, chronograph,...
    Price €209.00
    Casio G-Shock Trend Essentials

      Casio G-Shock Trend Essentials

      Casio G-Shock Trend Essentials watch. Analogue quartz watch with multiple functions, chronograph, illuminator, timer, multiple alarm, automatic...
      Price €199.00
      Casio G-Shock Street Spirit Grafiti

        Casio G-Shock Street Spirit...

        GM-2100SS-1AER Casio G-Shock Street Spirit Trend Essentials Watch. Analog quartz watch with multiple functions, chronograph, illuminator, timer,...
        Price €309.00
        Casio G-Shock Street Spirit Grafiti

          Casio G-Shock Street Spirit...

          DW-5000SS-1ER Casio G-Shock Trend Original Street Style Watch. Quartz watch with multiple functions, chronograph, illuminator, timer, 5 multiple...
          Price €239.00
          Casio G-Shock Trend Original

            Casio G-Shock Trend Original

            Casio G-Shock Trend Original Transparent. Quartz watch with multiple functions, chronograph, illuminator, timer 5 multiple alarm, automatic...
            Price €109.00
            Casio G-Shock Trend Essentials

              Casio G-Shock Trend Essentials

              Casio G-Shock Trend Essentials. Quartz analog watch with multiple functions, chronograph, illuminator, timer, multiple alarm, automatic calendar,...
              Price €109.00
              G-Shock Master Of G Mudmaster

                G-Shock Master Of G Mudmaster

                GWG-B1000-1A4ER Casio G-Shock Master Of G Mudmaster Watch Casio G-Shock Professional Mudmaster watch, master of G, Mudman. Quartz watch with...
                Price €799.00
                G-Shock 40th Anniversary Recristalizado

                  G-Shock 40th Anniversary...

                  GMW-B5000PG-9ER G-Shock Style Series Watch Analog quartz watch, solar recharge with Bluetooth connection to Smartphone, with multiple functions,...
                  Price €869.00
                  G-Shock Origen Serie 5000 Circuit Camo

                    G-Shock Origen Serie 5000...

                    GMW-B5000TCC-1ER Watch G-Shock Origin Series 5000 Circuit Camo Analog quartz watch, titanium, solar recharge with Bluetooth connection to...
                    Price €1,790.00
                    Casio G-Shock Trend Essentials Adventurer Stone Series

                      Casio G-Shock Trend...

                      GM-S1140GEM-1A2ER Casio G-Shock Adventurer Stone Watch, Limited Edition. Digital Quartz Clock with multiple functions, stopwatch, illuminator,...
                      Price €289.00
                      Casio G-Shock Trend Essentials Adventurer Stone Series

                        Casio G-Shock Trend...

                        GM-S2140GEM-9AER Casio G-Shock Adventurer Stone Watch, Limited Edition. Digital Quartz Clock with multiple functions, stopwatch, illuminator,...
                        Price €269.00
                        Casio G-Shock Trend Essentials Adventurer Stone Series

                          Casio G-Shock Trend...

                          GM-114GEM-1A9ER Casio G-Shock Adventurer Stone Watch, Limited Edition. Digital Quartz Clock with multiple functions, stopwatch, illuminator, timer,...
                          Price €329.00
                          Casio G-Shock Trend Essentials Adventurer Stone Series

                            Casio G-Shock Trend...

                            GM-S5640GEM-7ER Casio G-Shock Adventurer Stone Watch, Limited Edition. Digital Quartz Clock with multiple functions, stopwatch, illuminator, timer,...
                            Price €279.00
                            Casio G-Shock 40Th Anniversary Flare Red Mtg

                              Casio G-Shock 40Th...

                              MTG-B3000FR-1A2ER G-SHOCK 40th Anniversary Flare Red MTG watch. Analog clock, connected with your smartphone. Steel watch reinforced with carbon...
                              Price €1,350.00
                              Casio G-Shock 40Th Anniversary Flare Red Master Of G Tierra Mudmaster

                                Casio G-Shock 40Th...

                                GWG-2040FR-1AER Casio G-Shock Master of G Tierra Mudmaster 40th Anniversary Flare Red Watch Casio G-Shock Professional Mudmaster watch, master of...
                                Price €1,150.00
                                Casio G-Shock Street Spirit Grafiti Carcasa Antisuciedad

                                  Casio G-Shock Street Spirit...

                                  GX-56SS-1ER Casio G-Shock Trend Watch Anti-dirt Casing. Quartz watch, with automatic calendar with date, month and day of the week, hard mineral...
                                  Price €209.00
                                  Casio G-Shock Street Spirit Grafiti

                                    Casio G-Shock Street Spirit...

                                    GA-110SS-1AER Casio G-Shock Trend Essentials Watch. Analog and Digital Quartz Watch with multiple functions, stopwatch, illuminator, timer, 5...
                                    Price €189.00
                                    Casio G-Shock Trend Connected

                                      Casio G-Shock Trend Connected

                                      Casio G-Shock Trend Essentials watch. Analogue quartz watch with multiple functions, chronograph, illuminator, timer, multiple alarm, automatic...
                                      Price €149.00
                                      Casio G-Shock Trend Essentials

                                        Casio G-Shock Trend Essentials

                                        Casio G-Shock Trend Essentials. Quartz analog watch with multiple functions, chronograph, illuminator, timer, multiple alarm, automatic calendar,...
                                        Price €109.00
                                        Casio G-Shock Trend Essentials

                                          Casio G-Shock Trend Essentials

                                          Casio G-Shock Trend Essentials. Quartz analog watch with multiple functions, chronograph, illuminator, timer, multiple alarm, automatic calendar,...
                                          Price €99.00
                                          Casio G-Shock Trend Original Circuit Board Camo

                                            Casio G-Shock Trend...

                                            Casio G-Shock Camo Trend Original Circuit Board. Digital quartz watch with multiple functions, chronograph, illuminator, timer, multiple alarm,...
                                            Price €269.00
                                            G-Shock Master Of G Mudmaster

                                              G-Shock Master Of G Mudmaster

                                              GWG-B1000-3AER Casio G-Shock Master Of G Mudmaster Watch Casio G-Shock Professional Mudmaster watch, master of G, Mudman. Quartz watch with...
                                              Price €799.00
                                              G-Shock Master Of G Mudmaster

                                                G-Shock Master Of G Mudmaster

                                                GWG-B1000-1AER Casio G-Shock Master Of G Mudmaster Watch Casio G-Shock Professional Mudmaster watch, master of G, Mudman. Quartz watch with...
                                                Price €799.00
                                                Casio G-Shock Gm-B2100

                                                  Casio G-Shock Gm-B2100

                                                  GM-B2100BPC-1A Casio G-Shock Watch All-metal analog watch that preserves the spirit of the first G-SHOCK. Celebrate G-SHOCK's 40th anniversary with...
                                                  Price €629.00
                                                  G-Shock Master of G Mudman

                                                    G-Shock Master of G Mudman

                                                    GW-9500-1A4 G-Shock Master of G Mudman Watch Quartz watch with multiple functions Conquer even more ground with an improved design: a rugged watch...
                                                    Price €379.00
                                                    G-Shock Master of G Mudman

                                                      G-Shock Master of G Mudman

                                                      GW-9500-3ER G-Shock Master of G Mudman Watch Quartz watch with multiple functions Conquer even more ground with an improved design: a rugged watch...
                                                      Price €379.00
                                                      G-Shock G-Squad

                                                        G-Shock G-Squad

                                                        G-Shock G-Squad DW-H5600-1ER Watch Digital quartz watch with multiple functions, chronograph, illuminator, timer, multiple alarm, automatic...
                                                        Price €279.00
                                                        G-Shock G-Squad

                                                          G-Shock G-Squad

                                                          G-Shock G-Squad DW-H5600-2ER Watch Digital quartz watch with multiple functions, chronograph, illuminator, timer, multiple alarm, automatic...
                                                          Price €279.00
                                                          G-Shock 40th Anniversary Recristalizado

                                                            G-Shock 40th Anniversary...

                                                            GMW-B5000PS-1ER G-Shock Style Series Watch Analog quartz watch, solar recharge with Bluetooth connection to Smartphone, with multiple functions,...
                                                            Price €869.00