Oris

Oris watches

Oris is one of the few Swiss watch brands that only makes mechanical watches.

For more than 100 years, Oris has made high-quality watches in Switzerland.

Although Oris' history dates back to the early 1900s, it was in the mid-1980s that the brand decided that its goal was to become a leading manufacturer of competitively priced mechanical watches.

Today, Oris is renowned for its range of high-quality Swiss-made mechanical watches at affordable prices.

From diver's watches to pilot's watches and classic watches, Oris offers a fantastic range of models to suit a variety of tastes and budgets. In addition, Oris prides itself on its culture of innovation, which, in addition to resulting in better movement components and watch complications, has also produced practical security systems that revolve around clasps, bezels, and crowns.

Oris' most popular watch collections are Divers Sixty-Five, Aquis, and Big Crown.

History of Oris watches

In 1904, Paul Cattin and Georges Christian bought the defunct Lohner \u0026 Co. watch factory in Hölstein, Switzerland and renamed it Oris. In just over two decades, watchmaking has expanded so rapidly. 1925 was the same year that Oris began manufacturing wristwatches by fitting bracelet buckles to pocket watches.

Oscar Herzog took over the company in 1928 after his brother-in-law and founder of his, Georges Christian, passed away the previous year. Herzog remained CEO of Oris for the next 43 years.

1938 saw the birth of the first Oris pilot's watch, fusing two design elements that would later become hallmarks of the brand: an oversized winding crown and a calendar indicator.

When World War II broke out in Europe in 1939, Oris's business declined significantly. Therefore, to stay afloat, the company began manufacturing alarm clocks in 1940. In the post-war period of 1949, Oris introduced a revolutionary alarm clock with an eight-day power reserve. Oris History Divers Sixty-Five 65 Silver Dial Watches

Oris from the mid-20th century to the quartz crisis

The 1950s and 1960s were important decades in the history of Oris. In 1952, Oris introduced its first automatic wristwatch, with a moving second hand and a power reserve indicator on the dial. Powering the watch was the in-house Oris Caliber 601. The Cal. 601 automatic movement had 17 jewels and operated at a frequency of 18,000 beats per hour.

In 1965, Oris launched its first purpose-built diver's watches with essential components for divers, such as unidirectional rotating synchronization bezels, cases water resistant to 100 meters, and highly luminous dials. These early diver's watches would later serve as the design model for the now very popular Oris Divers Sixty-Five line of vintage-inspired divers.

However, like so many other Swiss watch companies, Oris suffered from the quartz crisis of the 1970s and 1980s. However, after being forced to join ASUAG (which would eventually become the Swatch Group) in 1970 and enduring severe layoffs and cost-cutting measures, Oris regained its independence in 1982 thanks to a buyout arranged by Dr. Rolf. Portmann and Ulrich W. Herzog. .

It was then that Oris decided to turn its back on quartz movements to focus entirely on mechanical watches. In 1984, Oris revived the Pointer Calendar complication from the 1930s and four short years later, the company announced its first mechanical alarm watch.

Oris Watches History Aquis Diver Depth Gauge

The 1990s were a busy time for Oris as the brand continued to show its commitment to mechanical watches. There was the Caliber 581 with a moon phase module released in 1991, which at the time was Oris' most complicated movement.

In 2002, Oris registered the Red Rotor as a symbol of its dedication to making affordable mechanical movements with real-world functionality. The following year, the Artelier collection joined the Oris catalog as a line of classic watches with elegant lines and innovative in-house movements.

In 2009, Oris launched the ProDiver saturation dive model and five years later, the ProPilot aviator collection made its debut. To celebrate the 50th anniversary of the brand's first diver's watch, Oris launched the Divers Sixty-Five collection in 2015, which has since become one of the brand's most popular and collectible models.

Oris watches today

With Deputy CEOs Rolf Studer and Claudine Gertiser-Herzog now at the helm of the company, Oris produces a wide range of popular mechanical watches that particularly appeal to collectors and enthusiasts. Offering a surprisingly wide range of materials, sizes and color combinations, the current line of Oris watches is divided into the following collections:

Aquis: modern diving watches

Divers Sixty-Five: vintage-inspired diving watches

Big Crown - Vintage-Inspired Pilot Watches with Date Display

ProPilot: aviation watches

ProPilot X: cutting-edge design and technological innovations

Artelier: classic watches

Oris' success today can be attributed to the company's ability to reinterpret the best designs and innovations from its archives for modern watch buyers, while never abandoning its promise of affordability and quality.

Oris watches in Madrid Spain

The relationship between Oris and Nicols jewelry began more than 10 years ago, when in 2010 Javier Pomar introduced Daniel Nicols with the aim of opening a store in Madrid. The Pomar Family were the Oris distributors in Spain and lovers of quality watchmaking at a good price.

In the initial meetings, Nicols discovered that he shared the goal of offering affordable and affordable watches with the best value for money on the market. This common objective has made Nicols become an Official Distributor of Oris Watches in Madrid.

Since then, at the Nicols jewelry store on Calle Serrano 86, national and foreign customers can enjoy the latest Oris collections, and the expert advice of the Nicols team of jewelers who always try to offer the watch that perfectly suits their needs. tastes and lifestyle of each person.

If you are looking for help to choose the perfect Oris watch, do not hesitate any longer. Call us or go to our stores in Madrid.